Becoming a master of style is just as important as collecting great content. Print, broadcast and web all require great writing that is similar. AP Style is still king. Accuracy is a requirement and great grammar is imperative.
The least understood medium is the web. We are still learning how people consume content and what type of content is most effective on which type of device whether it be a desktop computer, laptop, reader, iPad or smart phone.
Here are some helpful thoughts for developing your own skill as a web content creator.