Social Media Strategy

As we continue to experiment with social media it becomes increasingly necessary to decide where to place a message, learn who is talking about that message and quantify the impact of what they are saying.

Developing a good social media strategy is key to any personal or corporate media plan. Continue reading

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iPhoneography

Smaller….faster…..better…..more powerful.  Our always connected mindset has spawned a whole new generation of high-tech tools.  You can now shoot, edit and deliver content in many ways using a variety of tools.  We may have the tools but do we know how to use them?  The following tools, tech and training sites offer some interesting perspectives.

Vimeo video editing app “Cameo”

iPhone video editing apps

Just Creative 5 best photo apps

Best iPhone camera editing apps

Shoot video like a pro on your phone

Mobile video tips and techniques

Jack Hollingsworth on iPhoneography

iPhone video image capture    (This is a quick option that works on Cronkite computers.) Image capture is in your applications folder.

iPhone video downloader

Al Thompkins Video Blog Tips

iPhoto for iPhone and iPad

Camera Awesome: Cool Camera App

Filmic Pro/Movie Pro

Best sites to learn about iPhoneography by Make Use Of

iPhoneography in Education

Vericorder

If you have additional tools, ideas, tips or techniques please enter them in the comments section and I’ll review and post them.

Short News Package Planning

There are many different ways to organize your interview footage, b-roll, sound bites, graphics and voice overs to create a coherent news package.  Each journalist will develop a process and workflow that specifically works for him or her.  One structure that has been particularly helpful to my students is attached.

Continue reading

Write for the web

Becoming a master of style is just as important as collecting great content.  Print, broadcast and web all require great writing that is similar.  AP Style is still king.  Accuracy is a requirement and great grammar is imperative.

The least understood medium is the web.  We are still learning how people consume content and what type of content is most effective on which type of device whether it be a desktop computer, laptop, reader, iPad or smart phone.

Here are some helpful thoughts for developing your own skill as a web content creator.

Building Powerful Landing Pages

Writing_for_the_web

Social Media Guidelines for Student Journalists

The Cronkite School encourages participants in its professional programs to make use of social networking sites such as Facebook and Twitter, which are valuable reporting tools and promotional and distribution channels for our content. To ensure the highest journalistic standards in these programs, participants must abide by the following standards for social media use drawn from The Poynter Institute for Media Studies and the Society of Professional Journalists’ Code of Ethics. Continue reading

Global Achievement Gap-Seismic Shift

The current educational buzz surrounds the success in Finland. Jaana Palojarvi, Director for International Relations of the Finnish Ministry of Education and Culture credits a “culture of trust in education professionals” as being a key component. Continue reading

Global Achievement Gap-Call to Action

Minister of Education for the Kingdom of Bahrain, HE Dr. Majid bin Ali Al Nuaimi outlines what must change. Continue reading

Global Achievement Gap-Attitudes and Myths

In order to even begin the discussion a few “educational myths” need to be exposed. Continue reading

Global Achievement Gap-Understanding the Situation

Amidst the scathing indictments of our current educational system there is much that is positive. Changes are being made at local levels. In fact as Charles Leadbeater,

Roundtables and discussion groups exchange and explore perspectives

Roundtables and discussion groups exchange and explore perspectives

consultant for innovation in education in the United Kingdom suggests, “Education + Skill training + technology = Hope.”

Educators must however realize that: “Most innovation comes from collaboration. Most effective learning occurs as a result of collaboration. Our current system of education can’t deliver the necessary outcomes with the current teachers and techniques that are in place.”

Systemic transformation will only occur when new attitudes and delivery techniques are universally used to address the needs of the workplace and the motivations of what is now being described as the “Net Generation.”

The current generation of learners is very different from their teachers. They are accustomed to instant gratification. The “always on” connection has resulted in a physical re-wiring of their brains.

They use the web for extending friendships, interest driven learning, self-directed inquiry and view the Internet as a tool for self-expression.

They are constantly connected, creating and multitasking in a multimedia world everywhere except school. Young people aged 8-18 spend 7 hrs and 38 minutes a day using electronic devices. If you factor in multitasking that time increases to 13 hours.

They have less fear than their predecessors. They have less respect for authority and want coaching or mentoring not lecturing. They want and need to “make a difference.”

In order to truly transform education, educators must reframe everything to address the needs of the world and its learners.

Global Achievement Gap-Assessment

Schools at all levels around the world fail to prepare students for the workplace.

This was the clear message from business, government and education leaders of 50 nations participating in the Bahrain 2010 Global Education Conference. The global achievement gap between what industry expects and what education delivers is not caused by a lack of content but of context and practical application.

The basic problem stems from the fact that educational institutions mistakenly interpret rigor as adding more difficult coursework not demanding mastery of existing content at all levels. They are also mired in an archaic assembly line system that fails to deal with the requirements of a knowledge-based economy that is agile, pull oriented, media rich and increasingly accessible.

The result is both business and students are unhappy. Fewer jobs require a 4-year degree but more technical skill. Mobility has increased and students at all levels feel increasingly unprepared to meet the challenges of a 21st century workplace. Continue reading