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The first rule(s) of content
The first question I ask people who approach me about producing video – be it subject matter experts or delegates on my visual storytelling course is: who are they trying to reach and engage? Who is the audience?
This is then followed by ‘what do you want the audience to take away from this?’
The second question helps identify whether your video is likely to reach the target audience by questioning any preconceived assumptions that you may have made in the first.
It’s not uncommon for production to begin, and even be delivered, with little real thought about the intended audience or the purpose (or key messages) of the content. In broadcasting these are fondly known as “take-aways”, to which an academic friend joked, ‘Ah, the Tikka Masala theory of education!’ Whereas in education, they are more commonly referred to as learning outcomes.
Ensuring that a piece of content delivers on the…
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[Infographic] Finding the Balance Between Curation and Creation
Finding the sweet spot between content creation and curation also applies to the world of journalism. It appears in the rush for more and faster we often forget about the lateral aspects of web based journalism, data mining collective research and the need for careful vetting of sources. Continue reading
Why You Need To Be Ready For the Podcasting Revolution
Four Themes for Photographers and Photobloggers
Check out these WordPress templates geared toward photographers and photo bloggers.
Maybe you’re working on a 365 project, with a photo for each day of the year. With a couple months under your belt, you might be looking for a new theme to showcase your work. Let’s check out four themes where the typography and color palettes step aside so that your photos get your visitors’ full attention.
Cubic
Made with photographers and photobloggers in mind, Cubic is eye-catching and bold out of the box. Its pleasing homepage grid showcases your posts’ featured images.
Consider this subtle, almost ethereal application of Cubic at WE THE BIRDS, a site “dedicated to the travelers, the nomads, the free spirits, the culturally aware, the expat kids.” The Birds’ muted photography looks fantastic with the theme’s dark filter option for featured images. Using the site logo feature, they’ve uploaded a beautiful feather illustration that lends a unique, personal touch to their…
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Around the World in Nine Photos
Creative individuals in the WordPress community are constantly creating new and imaginative templates. “Around the world in nine photos” is another one of those different looks you might want to consider.
It’s in the grip of North American winter that I often dream of escape to warmer climates. Thanks to the WordPress.com Reader and the street photography tag, I can satisfy my travel yen whenever it strikes. Here are just some of the amazing photos and photographers I stumbled upon during a recent armchair trip.
My first stop was Alexis Pazoumian’s fantastic SERIES: India at The Sundial Review. I loved the bold colors in this portrait and the man’s thoughtful expression.
Photo by Alexis Pazoumian
Speaking of expressions, the lead dog in Holly’s photo from Maslin Nude Beach, in Adelaide, Australia, almost looks as though it’s smiling. See more of Holly’s work at REDTERRAIN.
Photo by Holly
In a slightly different form of care-free, we have the muddy hands of Elina Eriksson‘s son in Zambia. I love how his small hands frame his face. The gentle…
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New Themes: Cubic and Wilson
Looking for a free outside the box WordPress theme for your portfolio. You might want check out Cubic and Wilson.
It’s Theme Thursday and today I’m happy to present two new free themes: Cubic and Wilson.
Cubic
Designed by WordPress.com’s own Thomas Guillot, Cubic is a clean, simple, and responsive theme.
With its single-column, grid-based design crafted around large featured images, Cubic is the perfect fit for photobloggers.
Read more about Cubic in the Theme Showcase, or activate it on your blog by going to Appearance → Themes.
Wilson
Designed by Anders Norén, Wilson is minimal yet bold. It’s a clean and simple theme for personal sites and blogs — make it your own with a site logo. Use post formats to highlight your content, add a custom menu, or take advantage of three widget areas.
Read more about Wilson in the Theme Showcase, or activate it on your blog by going to Appearance → Themes.
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