You don’t have to pay for ads to boost your social profile, but you will have to work that much harder to attain it. Are you willing to put in the effort?
It is always good examine web resources with a healthy dose of skepticism. Assume that everyone who posts something on the web has a reason or agenda.
That agenda can be financial, political, religious, personal, recreational, informational or any of a host of other motivators. Your job is to become your own filter guided by your already well-developed “BS” meter. Continue reading
Some time ago I found this post from David Pogue. His Twittering Tips for Beginners is helpful in discovering what is possible using this very ubiquitous tool. Continue reading
The Cronkite School encourages participants in its professional programs to make use of social networking sites such as Facebook and Twitter, which are valuable reporting tools and promotional and distribution channels for our content. To ensure the highest journalistic standards in these programs, participants must abide by the following standards for social media use drawn from The Poynter Institute for Media Studies and the Society of Professional Journalists’ Code of Ethics. Continue reading
Social media has become a free form means of delivering personal messages that take many forms. Posts range from useful to vitriolic. It would seem there should be some generally accepted Rules for Social Media. OK so it’s a bit presumptuous of me, but here are some suggestions I picked up from Social Media Consultant Aliza Sherman. Take them for what they are worth.
Respect the Spirit of the Net. It was meant for communication and connection to people and information.
Listen. It will give you a sense of what people are saying and feeling. It will also help you map your social media footprint.
Add Value. Always ask yourself: How is this providing value to the conversation? To the community?
Respond. A quick response is more important than ever. Don’t be a dam in a conversation flow.
Do Good Things. Perpetuate social responsibility in all you do.
Share the Wealth. If you’ve got it, share it, spread it around. Sharing is the rule of a conversation engine.
Give Kudos. Nothing is wrong with self promotion but things really take off when you give others their moment in the spotlight.
Don’t Spam. I just don’t have the time, tolerance or bandwidth to deal with it.
Be Real. Be yourself. You’ll have far better and more long-lasting positive results than if you try to be something you are not.
Collaborate. Social media tools are just that….tools. The real power is people. We are the media.
As we each learn how to be citizen journalists maybe we should think about who we are and what our journalistic personality or motivation might me.
Here are some descriptive words to consider. Are you an:
Aggregator – Someone who collects information from other people or an Analyst who interprets what others say and do?
Perhaps you are an Activist – someone who believes in and promotes a cause or an Agitator – someone who creates and fuels controversy for some political or personal agenda.
Maybe Adviser – someone who recommends a course of action or perhaps an Observer – I ran out of words that start with “A.”
Understand who you are and your motivation then be yourself. You are your greatest asset.
Media professionals assume multiple roles either consciously or unconsciously based on what we believe others want us to be. It is far more important to embrace who we are and understand what motivates us in order to effectively sell ourselves to a discerning audience.