As we continue to experiment with social media it becomes increasingly necessary to decide where to place a message, learn who is talking about that message and quantify the impact of what they are saying.
Developing a good social media strategy is key to any personal or corporate media plan. Continue reading →
Smaller….faster…..better…..more powerful. Our always connected mindset has spawned a whole new generation of high-tech tools. You can now shoot, edit and deliver content in many ways using a variety of tools. We may have the tools but do we know how to use them? The following tools, tech and training sites offer some interesting perspectives.
There are many different ways to organize your interview footage, b-roll, sound bites, graphics and voice overs to create a coherent news package. Each journalist will develop a process and workflow that specifically works for him or her. One structure that has been particularly helpful to my students is attached.
I am often asked what is the best camera. Naturally I have my own personal preferences. After a lot of thought I think the best camera is the one you have with you at the moment. No amount of discussion of lenses, F-stops, sensors and mega pixels will do any good if you don’t have a camera with you that will allow you to manage all the tech stuff. You can however capture quality images using even a cell phone if you become a master of its capabilities and learn to manage light and composition. Here are a few helpful tips and tricks.
Age and technological prowess often are not synonymous, particularly in education. Factor in the tech toys, marvels and training available at Orlando’s Full Sail University and you can imagine the dismay expressed by the student who asked, “Who are all those old people in our lab?”
It is just as easy to understand the laughter the querry evoked among the educators and professionals attending the Apple Distinguished Educator conference. No longer were they masters of WIKIS, AVATARS, NINGS, MOODLES, MMOGS, TWEETS, BUMPS, VRE’s, and a dizzying array of professional software certifications. Continue reading →
The Cronkite School encourages participants in its professional programs to make use of social networking sites such as Facebook and Twitter, which are valuable reporting tools and promotional and distribution channels for our content. To ensure the highest journalistic standards in these programs, participants must abide by the following standards for social media use drawn from The Poynter Institute for Media Studies and the Society of Professional Journalists’ Code of Ethics. Continue reading →
STEMM: Science, Technology, Engineering, Math….. and Multimedia?
Need a quick explanation of ohms, watts, sound pressure levels and dynamic range? Who would you call? What if you want an explanation of lighting heat signatures and their importance?
Could you plot the area of a sphere covered by an electronic signal beamed from a distant moving source? Do you need to determine the amount of lumber required to construct a 30-foot cyclorama and cove curved horizontally and vertically so that light refracts rather than reflects? Continue reading →