Short News Package Planning

There are many different ways to organize your interview footage, b-roll, sound bites, graphics and voice overs to create a coherent news package.  Each journalist will develop a process and workflow that specifically works for him or her.  One structure that has been particularly helpful to my students is attached.

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Slideshows

Slideshows are much more than just a random collection of pictures.  In fact they are much more than a connected collection of pictures.

By definition they are a group of pictures viewed in a sequence.  They can however be used to convey messages, advertise products, illustrate ideas and demonstrate artistic content among other things.

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Multimedia…the new literacy

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STEMM: Science, Technology, Engineering, Math….. and Multimedia?

Need a quick explanation of ohms, watts, sound pressure levels and dynamic range? Who would you call? What if you want an explanation of lighting heat signatures and their importance?

Could you plot the area of a sphere covered by an electronic signal beamed from a distant moving source? Do you need to determine the amount of lumber required to construct a 30-foot cyclorama and cove curved horizontally and vertically so that light refracts rather than reflects? Continue reading

Global Achievement Gap-Seismic Shift

The current educational buzz surrounds the success in Finland. Jaana Palojarvi, Director for International Relations of the Finnish Ministry of Education and Culture credits a “culture of trust in education professionals” as being a key component. Continue reading

Global Achievement Gap-Call to Action

Minister of Education for the Kingdom of Bahrain, HE Dr. Majid bin Ali Al Nuaimi outlines what must change. Continue reading

Global Achievement Gap-Attitudes and Myths

In order to even begin the discussion a few “educational myths” need to be exposed. Continue reading

Global Achievement Gap-Understanding the Situation

Amidst the scathing indictments of our current educational system there is much that is positive. Changes are being made at local levels. In fact as Charles Leadbeater,

Roundtables and discussion groups exchange and explore perspectives

Roundtables and discussion groups exchange and explore perspectives

consultant for innovation in education in the United Kingdom suggests, “Education + Skill training + technology = Hope.”

Educators must however realize that: “Most innovation comes from collaboration. Most effective learning occurs as a result of collaboration. Our current system of education can’t deliver the necessary outcomes with the current teachers and techniques that are in place.”

Systemic transformation will only occur when new attitudes and delivery techniques are universally used to address the needs of the workplace and the motivations of what is now being described as the “Net Generation.”

The current generation of learners is very different from their teachers. They are accustomed to instant gratification. The “always on” connection has resulted in a physical re-wiring of their brains.

They use the web for extending friendships, interest driven learning, self-directed inquiry and view the Internet as a tool for self-expression.

They are constantly connected, creating and multitasking in a multimedia world everywhere except school. Young people aged 8-18 spend 7 hrs and 38 minutes a day using electronic devices. If you factor in multitasking that time increases to 13 hours.

They have less fear than their predecessors. They have less respect for authority and want coaching or mentoring not lecturing. They want and need to “make a difference.”

In order to truly transform education, educators must reframe everything to address the needs of the world and its learners.

Global Achievement Gap-Assessment

Schools at all levels around the world fail to prepare students for the workplace.

This was the clear message from business, government and education leaders of 50 nations participating in the Bahrain 2010 Global Education Conference. The global achievement gap between what industry expects and what education delivers is not caused by a lack of content but of context and practical application.

The basic problem stems from the fact that educational institutions mistakenly interpret rigor as adding more difficult coursework not demanding mastery of existing content at all levels. They are also mired in an archaic assembly line system that fails to deal with the requirements of a knowledge-based economy that is agile, pull oriented, media rich and increasingly accessible.

The result is both business and students are unhappy. Fewer jobs require a 4-year degree but more technical skill. Mobility has increased and students at all levels feel increasingly unprepared to meet the challenges of a 21st century workplace. Continue reading

Put the Big Rocks in First

Managing your workflow in a pressure packed digital environment doesn’t have to be as difficult as herding cats in a windstorm. Most problems occur due to a lack of planning, failure to understand the process and keeping an eye on the “end game.”

Here are some very basic steps that work and can make the difference between meeting and failing to meet a deadline. Continue reading

Golden Rules of Social Media

Social media has become a free form means of delivering personal messages that take many forms. Posts range from useful to vitriolic. It would seem there should be some generally accepted Rules for Social Media. OK so it’s a bit presumptuous of me, but here are some suggestions I picked up from Social Media Consultant Aliza Sherman. Take them for what they are worth.

Respect the Spirit of the Net. It was meant for communication and connection to people and information.
Listen. It will give you a sense of what people are saying and feeling. It will also help you map your social media footprint.
Add Value. Always ask yourself: How is this providing value to the conversation? To the community?
Respond. A quick response is more important than ever. Don’t be a dam in a conversation flow.
Do Good Things. Perpetuate social responsibility in all you do.
Share the Wealth. If you’ve got it, share it, spread it around. Sharing is the rule of a conversation engine.
Give Kudos. Nothing is wrong with self promotion but things really take off when you give others their moment in the spotlight.
Don’t Spam. I just don’t have the time, tolerance or bandwidth to deal with it.
Be Real. Be yourself. You’ll have far better and more long-lasting positive results than if you try to be something you are not.
Collaborate. Social media tools are just that….tools. The real power is people. We are the media.